Proraso is a brand that evokes a piece of Italian history. Founded in Florence in 1908 by Ludovico Martelli, the company moved into shaving products in 1948 when Piero Martelli invented the pre-shave cream. Today, the brand is dedicated to transforming a man's shaving ritual into an unparalleled experience. Proraso shaving and hair products are a staple in barbershops around the world, renowned for their distinctive quality and performance.